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Woods announces deal to play Bridgestone ball

TIGER Woods has announced a multi-year deal to play the Bridgestone B330-S golf ball.

TIGER Woods has answered one of the many burning questions about his comeback by announcing he will play a Bridgestone golf ball for the foreseeable future.

With the surprise exit of his former equipment sponsor Nike from the golf hardware business in August, Woods has been free to choose what clubs and ball he wants to play with.

At his first tournament in more than 15 months at the Hero World Challenge, the former World Number One used his old Nike irons, a TaylorMade driver and fairway wood, the Scotty Cameron putter he used to win 13 of his 14 major titles and a Bridgestone B330-S ball.

Speculation is rife about what equipment deals Woods might sign in coming months but the question about which ball he will use has now been answered.

THE INCREDIBLE CAREER OF TIGER WOODS:

In a press release from the company announcing a multi-year deal with undisclosed terms, Woods is quoted as saying the Bridgestone is ‘hands-down the best ball for my game'.

“Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately,” he said in the statement.

“I’m not just here to play - I’m here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that.”

Before today’s arrangement was announced, Bridgestone reported a huge increase in interest in their product when Woods put the B330-S into play in the Bahamas.

Senior director of marketing for Bridgestone, Corey Consuegra, told Golfweek magazine’s David Dusek last week the company’s website had registered as many hits in the week of the Hero World Challenge as they had in the entire third quarter of the year.

“It changes the way we can tell the consumers and the public how good we are in the golf ball category,” Consuegra told the magazine.

“We get outspent by our biggest competitors, but (Woods is) one of the best players to ever play the game, period, and he could have selected any golf ball on the market today he wanted, and he chose to go with the B330-S.”

Formalising the arrangement with Bridgestone will quiet only part of the speculation surrounding the most analysed player in the game.

With the freedom to play whatever clubs he now chooses, rumours and anticipation will be rife until Woods announces his next sponsorship arrangement.

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