We've seen it in the US with basketball superstar Steph Curry and country singer Jake Owen and, this week in Australia, former NRL player and now commentator Ben Ikin is playing the Queensland PGA at City Golf Club Toowoomba.
The obvious benefit of having celebrities tee off at a pro tournament is that they attract heightened media and fan interest for that event.
Also announced this week was that, former star NFL player Tony Romo has accepted an invite to play May's AT&T Byron Nelson on the PGA Tour.
The event is at Trinity Forest Golf Club in Texas, where Romo is a member, and it won't be his first tour start.
He played last year's Corales Puntacana Resort & Club Championship (held the same week as the WGC Match Play) and fired rounds of 77 and 82 to finish dead last by 6 shots.
Clearly, Romo - by general amateur standards - is an exceptionally good golfer. But does he belong with the pros?
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