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Snapchat more than an app for Fowler

HE may be on the periphery of the 'Big Four', but when it comes to social media American Rickie Fowler is one of the best.

HE may drift in and out of the conversations when we argue about the world’s best players, but when it comes to social media American Rickie Fowler is one of the best. 

Social media app Snapchat is where Fowler shares a lot his own content when he uploads his short videos. 

The app, which can be downloaded onto smartphones, is a way to share videos, photos and text but the content is only available for a short amount of time - sometimes a day, other times just seconds. 

Anyone with a Snapchat account can add Rickie Fowler to their feed and watch any of the videos he uploads to his ‘Story’ - a chronological montage of clips he has made over the previous 24 hours. 

Ahead of the US Open, Fowler has been using the app to share his preparation with his fans, who have already turned up to Oakmont Country Club in their droves. 

I think it's a great way to involve the fans a bit more. From the feedback that I've gotten, they enjoy it,” Fowler said at Oakmont on tournament Tuesday.

“It's a side that they don't get to see. I've seen some comments as far as they feel like they're there walking around, part of the group type of thing.

“Post it, people get to watch the story, enjoy it, and just keep feeding them good content. So far it's been good.” 



In April, Fowler and fellow PGA Tour members Jordan Spieth, Justin Thomas and Smylie Kaufman holidayed in the Bahamas together and shared their experience on Snapchat, many of the popular videos coming from Fowler’s Story.

The trip went viral as the golfers shared with the world their friendly party antics, unabashed behaviour and gentle ribbing of each other. 

At the rain-delayed Zurich Classic in May, Fowler also shared videos of him impersonating Jason Day’s Australian accent, which the US PGA Championship winner took in his stride.

“Social media is definitely a lot more of the younger generation, but I feel like there's been a lot of people, some of my older fans from all generations,” Fowler said. 

“I feel like I've heard people say, I listened to your Snapchat story. I mean, 50, 60, 70-year-olds.

“So I think there's a wide range of people that are at least seeing what's going on out there a lot with me and Justin and Smylie on there.”

As the Tiger Woods era fades away, the world’s best golfers seem to get younger and younger.

Spieth was a two-time major winner at 21-years-old and Rory McIlroy a four-time major winner by 25.

At 28, Jason Day almost seems like an elder statesman of golf, but that just goes to show how golf’s image is changing and Fowler feels he has a responsibility to be a role model to younger golf fans. 

“I feel like everyone that plays professionally on the PGA Tour, I think it's all part of our job to help grow the game,” Fowler said. 

“I feel like social media has definitely given us a little bit of that opportunity to reach more of the younger generation and give them a glimpse of what's going on, whether it's day-to-day, inside the ropes, stuff they don't get to normally see and show that we're having a good time. 

“We enjoy getting to play with buddies. We have a lot of good friendships out here. A lot of the top players are good buddies, and I think people enjoy seeing that.

“The big thing is showing them that we're having a good time while we're out here playing, and I feel like that kind of draws them in to want to be a part of it.” 

Fowler is playing in one of the marquee groups of the first two rounds, paired with major winners McIlroy and Englishman Danny Willett.

They tee off from the 1st tee on Thursday at 8:24am (local time).



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