The course in the Swiss Alps boasts one of the most stunning settings in world golf, the breathtaking views from what is a winter ski resort unrivalled anywhere in the world.
Hend lost a play-off last year to the red-hot Alex Noren after both finished regulation 17-under, the Swede making a 30-foot birdie putt at the first hole of sudden death to take the title.
Scott Hend went so close to victory in Switzerland 12 months ago.
The long-hitting Queensalnder has made the journey from the US to play this week as there is a break in the four-tournament Web.com Tour Finals series in which he is competing.
Hend is hoping to win a card for next yearâ€™s US Tour but is well known for playing a heavy schedule and it is no surprise to see him trek across the world to tee up.
Eleven Australasians play this week in a strong field at one of the Tourâ€™s most popular destinations.
Defending champion Noren, twice a winner at this venue, will be among the favourites to start the week but there is a decent field assembled including young guns Matt Fitzpatrick and Tommy Fleetwood and recent winners Julian Suri and Renato Paratore.
Co-sanctioned with the Asian Tour, the tournament always attracts a diverse field and Todd Sinnott is among those taking their place courtesy of Asian Tour membership.
A winner in Myanmar earlier this year, the powerful Victorian has been plying his trade predominantly in Japan in 2017 with mixed results but will be highly motivated by the prospect of a European Tour card this week.
Joining Hend and Sinnott in Crans Montana are Wade Ormsby, Jason Scrivener, Nathan Holman, Brett Rumford, Sam Brazel, Andrew Dodt, Marcus Fraser, Jason Norris and New Zealandâ€™s Ryan Fox.
Rumford is a former winner at this tournament though his recent form has been nothing to write home about, a return to a course where he has played well previously perhaps just the tonic he needs.
Marcus Fraser, too, needs to turn things around in a season that has seen him miss more cuts than he has made.
In 16 starts, Fraser has missed 11 cuts though has a decent record at this event with a runner-up finish in 2012 his best.
Jason Scrivener brings the best recent form to the tournament after his second top-five finish of the season at last weekâ€™s Czech Masters, the West Australian likely to improve on his missed cut in his only previous appearance here.
Perhaps the most excited player in this weekâ€™s field will be 44-year-old Jason Norris, the likeable South Australian making his debut as a European Tour member.
Norrisâ€™ win at the Fiji International three weeks ago earned him a card on the worldâ€™s second biggest circuit and the opportunity to play for the multi-million dollar purses each week is one he wonâ€™t take lightly.
Norris has spent the bulk of his career battling at the second tier and prior to hoisting the trophy at Natadola Bay was giving genuine consideration to quitting the game.
THE WEEK IN GOLF - PRESIDENTS CUP QUALIFIERS:
Want video tips delivered straight to your inbox? Subscribe to iseekgolf.com newsletters.