The nine-time US PGA Tour winner will be the face of MyGolf, boosting the growth of junior golf around Australia.
“I’m honoured to be the ambassador for the MyGolf program. Kids are the future of our sport and if my involvement can assist to bring more juniors into our game then I’m stoked to be involved,” Day said.
“It’s great to see Golf Australia and the PGA working together and investing in an initiative that provides a really clear entry point for junior golfers across Australia; I can’t wait to meet some of our MyGolfers when I’m back home.”
Golf Australia CEO Stephen Pitt said Day’s involvement would be a great spur for the program.
“Having Jason as the face of MyGolf gives the program even more validity in the golf industry and, importantly, for the kids who look up to him,” Pitt said.
“I’m sure he will inspire a new generation to pick up a golf club and be a part of this great initiative.”
Day will feature in exclusive digital content promoting the program and play a key role in promoting MyGolf during the Australian summer of golf.
PGA of Australia CEO Brian Thorburn praised Day’s commitment to Australian golf at the grass-roots level.
“We’re thrilled Jason has put his hand up to support MyGolf. His input will provide inspiration to junior golfers Australia-wide and to donate his time in supporting the program is a testament to the professional that he is,” Thorburn said.
“There is no greater priority for the PGA and Golf Australia than growing the game and seeing the positive results as juniors tee it up.”
Jointly run by Golf Australia and the PGA of Australia, MyGolf has enjoyed considerable success since its relaunch in July 2014, with more than 4,700 participants registered across 450 centres nationwide during 2015/16 alone.
Junior participation is vital to the future growth of golf and the PGA and Golf Australia have collectively spent considerable time investing in a national junior brand that will have a positive impact on participation, create a new legacy for the game and assist the development of Australia’s next generation of golfers.
The MyGolf Program is Australia’s national junior program aimed at juniors 5-12 years of age.
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