Social Media

Celebrity Invitee's Mid-Round Tweet Sparks Charity Windfall

Country music singer Jake Owen talks to media after his opening round 14-over 86 at the Web.com Tour's Nashville Open.
Celebrity invites to pro golf events are always going to rub some golf fans the wrong way and country singer Jake Owen’s appearance at this week’s Web.com Tour event in Tennessee is no exception.

Owen shot a 14-over 86 in the opening round of the Nashville Golf Open Benefitting the Snedeker Foundation to sit six shots worse than anyone else in the 156-man field.

That result alone will heighten the criticism of some regarding the Web.com Tour’s decision to hand starts to high-profile celebrities and sports people in an apparent bid to generate publicity.

(The Web.com Tour gave a start to star basketballer Steph Curry last year and NFL player Tony Romo in March)

But skeptics of the Tour’s strategy will be even more bemused by Owen’s decision to Tweet during his round.

The 36-year-old teed off the 10th hole at Nashville Golf & Athletic Club and made a quadruple bogey 9 at the par-5 18th hole to make the turn at 10 over par.

But his round took a bizarre twist when he jumped on Twitter following another dropped shot at his 10th hole of the day.

Owen didn’t take too kindly to criticism from Twitter user @DougWalker21.

Owen’s 4 over closing 9 was certainly a big improvement on his opening 9 holes but there was much more positive news after the musician finished his round.

In response to Owen’s resilient back nine, @DougWalker21 pledged US$50 for every birdie the country singer makes in the second round and his gesture was echoed afterward by a host of other fans and pros.

But that was only the beginning.

Brandt Snedeker himself pledged $5,000 per birdie, a figure that was matched by another American country music star, Chris Young.

It seems the Web.com Tour’s ploy to generate some buzz is working.

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