Bushnell are makers of the most complete line of golf measuring equipment in the world and pioneered the golf laser rangefinder, developing superior technological break-throughs ever since.
The partnership gives Bushnell the ability to showcase their collection of superior measuring devices through the season's biggest events including the Emirates Australian Open and the Australian PGA Championship presented by Coca-Cola while also gaining exposure through the PGA's extensive golf channel.
"We are delighted to be partnering with the PGA as the exclusive laser rangefinder partner. Bushnell is the number one brand of choice for over 90% of PGA, LPGA and Champions Tour Pros and used by some of the world's best golfers and caddies," said Fiona Marty, Marketing Manager "“ Asia Pacific.
"Supported by our fantastic ambassadors Lee Westwood and Rickie Fowler, the team at Bushnell is looking forward to the opportunity to work with the PGA and their Members over the next two years."
The partnership with the PGA offers Bushnell a number of unique opportunities including experiential marketing, retail sales and access to both PGA Tour Professionals and Tour staff on course throughout the next two PGA Tour of Australasia seasons.
"We are extremely pleased to welcome Bushnell on board as our latest PGA partner and look forward to working with them over the next two years," said Brian Thorburn, CEO of the PGA.
"Through our tournament platform and network of Members Australia-wide, the channels available through the PGA provide exceptional opportunities and value for PGA partners and we look forward to working with Bushnell to solidify their brand through our sport."
"The PGA's tournament platform which ranges from the Emirates Australian Open through to state based events and a national pro-am series, across all corners of Australia, is further supported by our network of over 2,500 PGA Professionals who combined; represent one of the largest retail channels in this country."
"The PGA is in a unique position within the golf industry to be able to provide such benefits across a number of levels and we are committed to working with brands such as Bushnell for the benefit of not only their brand but for the entire industry."