Tour News

Australian PGA staying home at Coolum

(Photo: PGA Australia)
The future of Australia's oldest professional golf tournament the Australian PGA Championship continues to strengthen with the PGA of Australia announcing today an extension of a multi-million dollar agreement through to 2012.

In the grounds of Brisbane's Parliament House, it was announced that the PGA of Australia will continue its already successful partnership with the Queensland Government through Queensland Events, the Hyatt Regency Coolum and the Sunshine Coast Regional Council to ensure that the event remains at its well loved home for a minimum of three years.

"A significant part of the success of the Championship was the fact that we had a tri-partied sponsorship with Queensland Events Corp, the Hyatt Regency Coolum through their owners Lend Lease and with the Sunshine Coast Regional Council and we are delighted to expand and continue this relationship for the next three years," said PGA of Australia Chief Executive Officer Max Garske.

"Our relationship with the Queensland Government dates back to 2000 and with their support the tournament has grown, attracting quality fields and record crowds and with Coke coming on board in 2009  as a long term presenting sponsor the tournament is in a very secure position moving forward. The strategy for this tournament has always been to engage with the Asia Pacific region. With the formation of the OneAsia Tour in 2009 this event is perfectly placed to realise that major objective."

Queensland Minister for Sport Phil Reeves said that the Government was thrilled to continue its investment in the award winning event.

"The Queensland Government, through Queensland Events and the PGA of Australia have worked together to renew this fine partnership, and we're thrilled to keep this great event in Queensland," Mr Reeves said.

"2010 marks a decade of support for the Championship and in that time the event has celebrated its centenary in 2005; increased its profile as part of the OneAsia Tour; and attracted international broadcast coverage which promotes Queensland around the globe."

Mr Reeves also congratulated CEO of the PGA of Australia, Max Garske and his team on creating a host of well-supported tourism events around the Australian PGA Championship that include the Holden Scramble Championship Final and the Pump Golf Junior Festival of Golf.

"From the PGA Ladies Lunch on the annual Sunshine Coast calendar to junior and amateur golf events, there are a host of additional activities which take place during Championship week, creating a substantial boost to Queensland's profile and tourism economy," Mr Reeves said.

"The Championship also won the highly coveted Major Festivals and Events Category at the Queensland Tourism Awards, which shows it's not just all about the golf."

Popular Australian golfer Rod Pampling who attended the announcement as a representative of the players was glowing in his praise of the Australian PGA Championship.

"As an Australian and a proud Queenslander I can say on behalf of the players that the Australian PGA Championship is our favourite event. Coolum has such a great family atmosphere and that's why we keep coming back. To see it continue to grow and succeed is fantastic and we hope to  be playing up here for many years to come."

The Australian PGA Championship presented by Coca-Cola is again the final event on the Australasian and OneAsia Tours in 2010 and will be held at the Hyatt Regency Coolum from December 9-12.

Source - PGA Australia

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